Country Life Gets Packaging Refresh | Red Tractor


Country Life Gets Packaging Refresh

Added 09 Nov 2017
Dairy Crest is pleased to unveil a packaging refresh across its Country Life range from November.
Block and Spreadable packs have been given a fresh look, with the brand’s logo updated to bring to life the iconic British oak – symbol of endurance, stability and nobility, a Royal Warrant added to front of pack and a ‘Proudly British’ call out. Maintained on pack, Red Tractor and Prince’s Countryside Fund logos highlight Country Life’s ongoing commitment to responsible farming and the British countryside.
The new look aims to modernise the brand and showcase its quality, while strengthening its heritage and provenance.
Emilie Grundy, Senior Brand Manager Country Life, comments “British provenance is increasingly seen as a signifier of quality, which is a key driver choice within the Butter and Spreadable category. We’re immensely proud to have been making our butter in the UK, using 100% British milk since 1970 and to further support rural British communities through our partnership with the Prince’s Countryside Fund.
“Our new identity and packaging design seek to reflect this fantastic equity and have performed very well in consumer research, delivering improved stand out and significantly enhancing brand positivity.”
The new pack design will roll out across block and spreadable ranges of Country Life from early November. The total Country Life brand is currently valued at £55.7m1.
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