Watmuff & Beckett
Andrew Watmuff believes that you don’t have to cook from scratch to know where your food comes from. His company Watmuff & Beckett works hard to deliver delicious ‘market style’ ready meals made with wholesome, farm produce and no artificial ingredients.
Founded with Andrew’s school friend Michael Beckett – a high-end chef – the company was born out of the idea of transforming ‘wonky veg’ that is rejected by supermarkets into fresh and delicious meal solutions.
Within the Watmuff & Beckett range, all of the soups and risottos are gluten free and the majority are also vegetarian, with 80% of the soup range currently also suitable for vegans.
The duo have formed an obsession with sourcing quality, fresh ingredients which are sourced from UK farms wherever possible including UK carrots, peas and mint.
Together they have created the first soup to carry the Red Tractor logo. This means that all the ingredients have been produced to Red Tractor standards and independently inspected from farm to packet to ensure they are traceable, safe and farmed with care.
Andrew says: “Being able to use the Red Tractor logo on our pea and fresh mint soup is really important to us. It’s the first soup in the UK to carry the Red Tractor logo and it lets our customers know that the produce inside comes from UK sources.”
“It also lets shows that we take our supply chain very seriously and that every stage of production is checked.”
Andrew’s passion for quality is shared by Dragons’ Den investor Nick Jenkins who has bought into the brand. A nerve-wracking pitch in the Den eventually led to Nick – the multi-millionaire founder of Moonpig.com – investing £75,000 in the Somerset-based business.
“It was an out-of-body experience walking into the Den where you see all the lighting and same faces that you see on TV – but you’re the one doing the pitch,” Andrew said. “It was really amazing when Nick decided to invest in our business.”
Nick added: “It was very obvious from the pitch that Andrew is very passionate about farming in Britain and British produce. Michael, having worked in a Michelin starred restaurant as a chef, has a real passion for food and a combination of those two things makes for a great product. I wasn’t aware of the Red Tractor logo until Andrew mentioned it in the pitch but I think it’s a great scheme.”
Take a look at the video below to hear the Watmuff & Beckett story from Andrew and see his visit to Red Tractor farmer Simon Pearce who supplies peas for the company’s Red Tractor assured soup.
Visit the Watmuff & Beckett website to find out about where you can buy their full range of products and more about the ingredients they use to make them.