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James Price, Red Tractor wheat farmer

If you’ve ever been in the countryside during the summer months, the chances are that you’ve seen a giant combine harvester driving through the fields.

But did you know that this massive machine is actually harvesting wheat to make your breakfast cereal, your bag of flour, your packet of biscuits or perhaps your loaf of bread?

James Price, who runs Perdiswell Farm near Woodstock in Oxfordshire, grows wheat in his fields throughout the year and harvests it when the sun comes out and the wheat is golden and ripe.

“We plant a tiny little seed in the ground in the autumn and we then have to look after it through the winter and spring before we can cut it in the summer.

“Imagine your whole year’s work boiling down to a two-week period in July, August or September. We get nervous and stressed, but of course it’s an exciting time of year too.”

All of the wheat James produces from his fields is used to make bread – the same bread that you will find in the supermarkets when you do your weekly shop.


Red Tractor farmers like James enable the food they produce tocarry the Red Tractor logo on the packet. This tells people that they are buying something that’s 100% British and that, in this case, each grain of wheat can be traced back to the farm it was produced on, and even where the seed came from.

“The logo means that we know where the seed came from, where it was planted, what crop protection products were used, where it was stored after harvesting and where the grain was milled to make flour for the bread,” James said.

“We keep records of everything and the way that we treat the wheat – which is, after all, food – is done to the highest standards. It’s about quality, and our farm will be inspected to make sure that are producing Red Tractor food in a way that’s safe for the end consumer.”

James was born on the farm and has grown up living and working the same fields that his dad did.

“Why should you look for the Red Tractor? Well if you put to one side that you’re supporting British farmers and the Great British countryside, it’s about quality.

“I’m proud to be a Red Tractor farmer because it gives the consumer the knowledge that they’ve bought something that’s been produced in Britain and that’s traceable my farm all the way through the milling and bread-making process to the end consumer.”

If you want to support the Red Tractor Assurance scheme and farmers like James, look for the Red Tractor logo on the food that you’re buying in the shops. If it’s not there, ask yourself whether you know everything about where that food came from.

Look out for the Red Tractor label in all major supermarkets. Your can also find us in pubs & restaurants including: