Andrew and Guy Pimbley, Red Tractor strawberry and asparagus farmers | Red Tractor

Farmers involved

Andrew and Guy Pimbley, Red Tractor strawberry and asparagus farmers

Added 30 Jun 2015
It’s become something of a tradition in the Pimbley family for each generation to do something different at Claremont Farm. 
They have been tenants at the 200-acre site on the Wirral peninsula in North West England for more than 100 years, but the farm looks very different today than it did two years ago, let alone a century back.
Farmers and brothers, Andrew and Guy Pimbley, are now pushing forward with the business, using the Red Tractor logo on their asparagus and strawberries which are proving to be a huge hit in their new farm shop and across the region.
Andrew said: “In the early 2000s Guy started to deliver strawberries to restaurants and local shops and they became really popular. Our dad planted the first asparagus crowns in the 1990s and we now have about 20 acres so we’ve pushed on with the Red Tractor because we see a real benefit to being part of the scheme.
“It means that every step of the way – from picking the crop in the field to washing, grading and packing it – we are following Red Tractor’s rigorous standards and also trace our product back through the farming process. That gives us security to sell it and gives the customer confidence to buy it.”
Neither the strawberries nor the asparagus have to travel far on their journey. Andrew’s team of pickers are up at 5am in the morning to harvest the two crops before bringing them back to the farm where they are processed before crossing the car park to be put on the shelves of Claremont Farm Shop.
“We’ve now managed to get a contract to supply Booths supermarket in Knutsford,” Andrew said. “The main reason is that because we’re Red Tractor assured they like that its consistent quality, and the fact it’s local. We even have our name on the chalk board above the display. It’s a small, seasonal contract but hopefully it will build.”
The pair even go the extra mile to explain to shoppers how important it is that something is British and Red Tractor assured, be that talking to the farm shop’s customers or hosting dozens of school visits every year.
“With the farm shop we’re trying to get more Red Tractor produce in, get people used to it and we have the banner outside to tell them more about it.
“What we don’t grow ourselves here we buy in from Liverpool Market and at the top of our wish list is Red Tractor assured produce.
“When we host school visits the children can’t believe how good a strawberry, freshly ripening in the sun, tastes. If all you know is fruit which has travelled across the world, that’s sad, so we take the kids out and they taste these really rich, juicy strawberries straight from the plant.”
You can visit Andrew and Guy’s farm and see the Red Tractor produce for yourself. Go to
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