Press Releases

Two major Cornish companies have become the first-ever ice cream and clotted cream brands to be awarded Red Tractor status. The industry-first sees Callestick Farm and Rodda’s now able to feature the Red Tractor mark on all of their produce.

Red Tractor beef and lamb is to sponsor a new series of TV competition Britain’s Best Dish.

Assured Food Standards is delighted to announce the appointment of Dr Jim Monaghan as the new Chairman of the Red Tractor Fresh Produce Technical Advisory Committee.

Northern Irish farmers were publicly recognised in a photocall with British food fan Janet Street-Porter in London last week to commemorate the 10th anniversary of the Scheme as part of Red Tractor Week

Andrew Gallerwood, a teacher at Ryde Junior School, Isle of Wight got a real life lesson in the origin of food when a Red Tractor Farm trip resulted in him delivering a calf.

Red Tractor Week Launch

Carling joins the Red Tractor Scheme

Running from 14–20 June, Red Tractor Week will celebrate 10 years of great food and farming under the Red Tractor logo. The Red Tractor logo now features on £10 billion (annual retail sales value) worth of food and drink products. To celebrate this achievement and 10 years of Great Food and Great Farming under the logo, TV presenter, writer and British icon Janet Street Porter, has been brought on board to front the Red Tractor Week campaign.

Running from 14–20 June, Red Tractor Week will celebrate 10 years of great food and farming under the Red Tractor logo. The Red Tractor logo now features on £10 billion (annual retail sales value) worth of food and drink products. To celebrate this achievement and 10 years of Great Food and Great Farming under the logo, TV presenter, writer and British icon Janet Street Porter, has been brought on board to front the Red Tractor Week campaign.

Running from 14–20 June, Red Tractor Week will celebrate 10 years of great food and farming under the Red Tractor logo. The Red Tractor logo now features on £10 billion (annual retail sales value) worth of food and drink products. To celebrate this achievement and 10 years of Great Food and Great Farming under the logo, TV presenter, writer and British icon Janet Street Porter, has been brought on board to front the Red Tractor Week campaign.

Harmonisation Press Release

Red Tractor Logo Hits 10bn Mark

Sodexo, a leading food and facilities management services provider, has today announced that it has been awarded the Red Tractor certification across multiple sites, demonstrating its widespread commitment to supplying customers with quality produce sourced from British farms.

The prize-winning lager is made from some of the country’s finest malt and hops and will now be able to carry the Red Tractor symbol to reassure consumers of its qualities. Cains Export is made only from UK ingredients that have to undergo rigorous independent inspection to ensure they meet the highest standards of hygiene, food safety and quality.

Phoenix Group the first UK business to receive AFS cold crush oilseed animal feed accreditation

Taste of Suffolk in every pint

The contents of a new EU broiler welfare directive issued last week by DEFRA for consultation with the poultry sector prior to implementation in 2010, has already been approved for adoption by the Assured Chicken Production (ACP*), the poultry arm of the Red Tractor food assurance scheme.

The first cider to carry the Red Tractor logo has been launched today (Monday September 8) by the NFU as part of its Centenary celebrations. Farmers Harvest Centenary Cider has been produced by Somerset-based Sheppy's Cider Limited and will be on sale at 75 Tesco stores around the country as well as through the NFU and Sheppy's Cider websites.

April 2005 sees the launch of a brand new website for the Red Tractor. The remodelled site, www.redtractor.org.uk reflects the style and themes of a new communication campaign being launched simultaneously by Assured Food Standards.

The Red Tractor has been given a full MOT and emerged with a clean bill of health. A new marketing strategy launched today by Assured Food Standards (AFS) will deliver a more focussed message to consumers with a remodelled Red Tractor logo and a new-look website.

April 2005 sees the launch of a powerful new logo for the Red Tractor. Designed by Assured Food Standards (AFS) as part of their new marketing strategy, the logo is presented as a robust and recognisable symbol signifying whole food chain assurance to a rigorous set of independently inspected standards.

The Slug & Lettuce restaurant chain will be the first UK catering establishment to use the Red Tractor food assurance symbol on its menus. The move will cover all 56 Slug and Lettuce pubs after its management agreed to source Red Tractor Assured Chicken year round.

Red Tractor, the food assurance scheme managed by Assured Food Standards, has gained further momentum with two major UK retailers announcing promotional campaigns to increase awareness and understanding of the scheme amongst their customers.

Following recent 'claims' that the Red Tractor was appearing on Brazilian Beef, Assured British Meat (ABM) has undertaken DNA testing of beef products to quash these fears.

Pauleys has become the first national food service fresh produce wholesaler to be awarded the Red Tractor logo, demonstrating their commitment to supplying customers with quality sourced produce from British growers.

Pauleys has become the first national food service fresh produce wholesaler to be awarded the Red Tractor logo, demonstrating their commitment to supplying customers with quality sourced produce from British growers.

ISS Mediclean, the first public sector caterer to be licensed with the Red Tractor logo, received their certification in style on the 30th April with a photocall of ISS managers. The day saw key ISS figures posing next to a life size Massey Ferguson red tractor, at INNOV8 in Birmingham.

Three Shires Food Market, East Midlands Airport newest food and beverage operation was awarded its Red Tractor plaque on the 4th September. The food court will serve a variety of foods covered by the Red Tractor logo in a move to assure consumers that only certified, quality local ingredients are being used.

The Royal Show will see the start of the Red Tractor's brand new consumer campaign: 'See the Red Tractor, and know what you're eating'. Featuring eye-catching consumer information and merchandise, as well as PR and advertising in consumer magazines and point of sale in retailers such as Tesco and Budgens, the Royal will be the official launch pad for a summer of consumer facing Red Tractor activity.

From August, the new Red Tractor logo, the hallmark of food assurance from Assured Food Standards, will be seen on all packs of Country Life Butter when Dairy Crest relaunches Britain’s favourite butter brand. With an investment of £6m, a comprehensive marketing campaign will support the relaunch with activities including a TV campaign starting 8th August, an experimental road show, trade and consumer PR and sponsorship of a guide to Farmers’ Markets.

Assured Food Standards (AFS) the focal point for UK assurance schemes and LACORS, the co-ordinating body for local authority regulatory services, have recently signed a Memorandum of Understanding which will improve liaison and communications between the two organisations.

The Red Tractor scheme reached a significant milestone this week with the announcement that retail value of food carrying the Red Tractor logo has passed the £5 billion mark.

For the first time, the Red Tractor will have an influential position at this year’s BBC Good Food Show at Birmingham’s NEC. As Europe’s largest food and drink show, the 5-day event attracts over 130,000 visitors to taste, buy and learn about food.

Come and see the Red Tractor in action at this year's BBC Good Food Show from 23-27 November at the NEC in Birmingham.

Balancing how well your family eats with good value for money can be a difficult task. Everyone wants to buy the best food they can afford, but how do you really know what you’re eating?

Antony Worrall Thompson will arrive at the BBC Good Food Show behind the wheel of a big red Massey Ferguson tractor, marking the debut of the Red Tractor food assurance scheme at this year’s Show.

The BBC Good Food Show opened in style today when celebrity chef Antony Worrall Thompson arrived at the NEC behind the wheel of a full size Massey Ferguson tractor, emblazoned with the Red Tractor food logo.

Assured Food Standards (AFS) has announced an update to the National Dairy Farm Assured Scheme (NDFAS) standards that will enable cattle from the dairy herd to enter the beef market as assured. In future a single inspection will cover certification of milk and cow beef from the dairy herd.

This week sees the launch of a new on-line checker for those wishing to verify the assurance status of Red Tractor approved beef and lamb producers in England.

Assured Food Standards - the independent organisation set up to manage the Red Tractor food assurance scheme - today announced the launch of Red Tractor Day, a new initiative to raise the profile of the Red Tractor logo and communicate its values to a wider audience.

Friday 21 April 2006 is the nation's first official Red Tractor Day - launched this week with a call from the Prime Minister for shoppers to actively look out for the Red Tractor logo on UK-produced food.

According to a new survey, traditional meals are well and truly back in vogue whereas the nation’s love affair with a Saturday night curry has cooled off.

Come to our stand to meet the Red Tractor team, hear more about the scheme, current projects, how we are promoting the Red Tractor to consumers and find out how to get involved in Red Tractor Day next year.

Red Tractor Day was applauded by marketing industry professionals at the Gramia Awards this week, where the activity received a top Golden Gramia for Trade PR.

Red Tractor Day has been awarded a second trophy at the annual PR Week Awards held in London, beating seven finalists to take the title in the category Marketing Communications: Business.

The Red Tractor Consumer Media Information Service and a new consumer web section www.myRedTractor.co.uk are going live on January 31.

Nearly all fresh foods from apples through to lamb have a season – this is when they taste best and are most widely available. To help you find great tasting, fresh seasonal produce all year round, Red Tractor has created a quarterly calendar detailing exactly what you should be looking for on the shelves and when.

ABM is urging farmers to be prepared for the changes to beef and lamb assurance as of 1st April 2007 when livestock markets and collection centres will become fully integrated into the assured beef and lamb supply chain. This completes the final link in beef and lamb whole chain assurance which will include farm, transport, market and abattoir.

With Valentine’s Day just a heartbeat away, it’s time to start thinking of ways to get your partner’s pulse racing - and what better way to impress than with a tasty home cooked meal. With the help of these delicious Red Tractor recipes, you can guarantee that by the end of the evening your other half will, quite literally, be eating out of the palm of your hand.

Now is the time to spring clean your larder, restock your fridge and revamp your recipe regime! With sunny days lifting your spirits, it’s time to freshen up your kitchen cupboards with a little help from Red Tractor. Be gone with the stodgy and warming meals of winter, and bring in the light, refreshing dishes that are guaranteed to put a spring in your step.

At last, winter is on its way out and summer will soon be upon us. As the days start getting longer and warmer our thoughts start turning to lazy summer evenings. To help you enjoy the summer sun, Red Tractor has come up with a range of tasty recipes that are perfect for outdoor dining with family and friends.

Free teatime recipe planner for all readers

With summer officially upon us our thoughts are turning to long, lazy days and picnics in the sunshine. Along with the warm weather, summer brings with it more refreshing and exciting foods so this year why not make the most of the British summertime with some top quality, tasty British produce.

Assured Food Standards – the independent organisation set up to manage the Red Tractor food assurance scheme – is launching the first ever Red Tractor Week, designed to raise awareness of the Red Tractor logo and communicate its values to a wider audience.

The NFU and Assured Food Standards have welcomed a decision by the Food Standards Agency to reduce the level of statutory inspections for Red Tractor assured farmers and growers, in recognition of the high standards to which they already operate. This is expected to save farm assured farmers and growers over £500,000 a year.

Red Tractor – the trusted symbol for conscientiously produced food – is all set to inspire you during Red Tractor Week (July 9 to 15) - with the help of some of the nation’s best loved celebrities.

Members of Parliament raced across the cobbles of Covent Garden on mini tractors today in support of the Red Tractor food assurance scheme. Lord Rupert Redesdale came in first place beating Nadine Dorries (2nd), Tim Farron (3rd) and Lembit Opik (4th).

With increasing interest amongst oilseed growers to install cold crushing equipment on-farm comes the question of how to utilise the co-product meal. This is potentially a valuable animal feed material but these days food safety certification is essential before any feed material will be accepted by the commercial animal feed trade.

Free teatime recipe planner for all readers

With Halloween and Bonfire Night just around the corner, now is the time to start thinking of ways to treat your guests and ensure your party goes with a bang!

The presents, the cards, the costs, the STRESS! And let’s not forget about the food! You’ll have enough on your plate this Christmas without worrying about what you’ll be serving on the big day.

Assured Food Standards – the independent organisation set up to manage the Red Tractor food assurance scheme – reports that the Red Tractor logo is now on product with an annual retail sales value of £6.4bn*, a rise of over £1bn in the last twelve months.

With a clear vision of driving Country Life sales and growth, Dairy Crest has announced a new marketing campaign including a renewed TV campaign and an on-pack promotion that celebrates the brand’s provenance and quality credentials. Commencing early November, the ground-breaking campaign champions the brand’s relationship with the Red Tractor scheme.

ISS Mediclean has become the first public sector caterer licensed to use the Red Tractor logo, the symbol for farm assured British food, on its menus.

You can enjoy piece of mind this Christmas knowing that your Turkey is farm assured and comes from a British producer by looking for the Red Tractor logo.

The success of the Red Tractor scheme continues to soar according to new figures, which reveal that in the final quarter of 2007 the food assurance mark increased its on-pack presence by more than £500,000.

As the days grow longer and the spring sunshine reappears, why not try some tasty, lighter foods that are guaranteed to put a spring in your step.

Over indulging is common at Christmas time but to ensure your New Year resolutions don’t disappear along with the snow, Red Tractor has created a month-by-month seasonal food guide that will guarantee you’re eating fresh, nutritional produce all year round.

With Valentine’s day a heartbeat away it’s time to start thinking of ways to tantalise your other half’s taste buds - and what better way to impress than with a lovingly prepared meal.

Leading UK brewery, Wells and Young's, has become the first major brewer to promote the Red Tractor logo. The Bedford based company will now carry the Red Tractor logo on all its bottles of Young’s Bitter in a move to assure consumers that the ale is made using only British raw ingredients.