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The Assurance Chain Red Tractor Assurance exists to maintain, develop and promote standards throughout the whole food industry. Whatever your business, find out what we can do for you. |
Red Tractor and Retailers
Why it’s worth getting behind Red Tractor
Retailers are key to Red Tractor’s success. Shoppers are increasingly interested in where their food comes from and how it reaches their basket. Working with retailers throughout the UK, the Red Tractor logo is now recognised by 55% of British shoppers across £11 billion worth of food and drink.
Our Labelling Report (May 2011) describes and explores the growing role of Red Tractor in affecting shoppers’ decisions.
> Download our Labelling Report
