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The Assurance Chain Red Tractor Assurance exists to maintain, develop and promote standards throughout the whole food industry. Whatever your business, find out what we can do for you. |
How Red Tractor works for Processors, Packers and Brands
Why it's worth getting behind Red Tractor
Over 500 food companies and packers and hundreds of food service outlets are now using the logo. Find out why they’ve chosen to get behind us and the benefits Red Tractor can bring to your business.
Ask our Licensees
"It is incredibly important to us that we work closely with our suppliers and get our ingredients from local farms. Knowing that every drop of Young’s Bitter has been made with Red Tractor-approved barley is a strong provenance message for our consumers" Jim Robertson, Wells and Young’s Brewery
"We are proud that our chips now have the Red Tractor logo on pack. This stamp of approval lets customers know that the potatoes used to produce McCain chips are grown to high quality standards"
Simon Eyles, McCain
"It is incredibly important to us that we work closely with our suppliers and get our ingredients from local farms. Knowing that every drop of Young’s Bitter has been made with Red Tractor-approved barley is a strong provenance message for our consumers"
Jim Robertson, Wells and Young’s Brewery
"Shredded Wheat was the first breakfast cereal to display the Red Tractor symbol back in 2007, and now our Shreddies range carries the Red Tractor logo too. It's a mark that we're pleased to be associated with because it reflects our commitment to using locally grown wheat and delivering high-quality cereal products"
Andrew Pyne, Cereal Partners UK
These are just some of the reasons why so many are getting behind Red Tractor. Increasingly, the logo is becoming an important short cut for shoppers looking for quality assurance and origin in the food and drink they buy.
Benefits
- Helping your CSR policy
- Positive publicity
- Increasing demand
- A growing network
Your licence covers:
The Red Tractor logo promotes products that meet high standards of production (relating to food safety and hygiene, animal welfare, traceability and environmental protection) and has gained increasing recognition by British shoppers. It is used by all major retailers and increasingly by branded producers and food service outlets.
The licence:
• Allows you to use the Red Tractor logo on all eligible products supplied from the site
• Allows you to use the Red Tractor logo on sales material such as company websites, leaflets, point of sale material etc.
• Allows us to increase awareness of the Red Tractor logo among shoppers to maximise opportunities for everyone in the Red Tractor supply chain.
• Allows us to check everyone using the logo to ensure that its credibility and integrity is not undermined.
